ClearChoice Cataract Counselor

Patients need more time. Surgeons need a better way.

A premium, pre-appointment patient education experience - thorough, balanced, peer-reviewed, and personalized.

Patient-forward | Surgeon-designed

Surgeon Designed | Real results from real practices.

1.9×

Patients who completed ClearChoice Cataract Counselor were 1.9× more likely to invest in advanced lens implant technologies.

5 min

Surgeons report saving 5 minutes per cataract evaluation, on average.

25%

Surgeons are translating these time savings into a 25% increase in cataract evaluations and surgical volume.

100%

100% of surgeons strongly agreed that ClearChoice reduced pressure to act as a "salesperson" and allowed them to focus on being a surgeon.

ClearChoice Cataract Counselor

ClearChoice Cataract Counselor is surgeon-designed, premium patient education software empowering patients and surgeons to elevate the cataract surgery experience through personalized, AI-assisted, pre-appointment education. Watch the brief overview below.

Brief overview video

Patient Forward | Real outcomes from real patients.

Understanding

92% said ClearChoice improved their understanding of key features, limitations, and costs of the various lens implant options.

Trust

88% said the ClearChoice experience increased their trust in their surgeon and his/her practice.

Empowerment

89% felt empowered to ask more informed questions during their office visit with their surgeon.

Satisfaction

92% would recommend the ClearChoice experience to family and friends.

The ClearChoice Difference

Compare common patient education approaches side by side — and see why practices choose ClearChoice.

Generic Video Playlists

Strengths

  • Digital and Accessible

Limitations

  • No patient input or interaction
  • Same content for every patient
  • Non-specific - Lack of IOL-specific data
  • Requires staff labor to text or email videos
  • No way to track engagement
  • Limited conversion lift
  • High cost: Subscription + Staff labor + missed opportunities

Over-the-Phone Education Services

Strengths

  • Allows patient to learn from home
  • Good for auditory/conversational learners
  • Modest conversion lift

Limitations

  • 65% of people are visual learners
  • Hearing impairment common in target population
  • Every agent is different with limited surgeon control over content delivery
  • Scheduling required - less convenient for patients with lower engagement rates
  • $$$$ (2-3x ClearChoice) + cost increases as volume grows

Preferred option

ClearChoice

Strengths

  • Fully automated / Seamless EMR integration
  • Interactive / Personalized
  • Multimedia Approach - Reach all learners
  • Max patient convenience - 24/7 on any device. Rewatch, reread, review with family and friends
  • Complete surgeon control / customization
  • Maximize time savings, conversion rate, surgical volume, and ROI
  • Maximize patient satisfaction
  • Profitability guarantee - zero risk pricing. Stable pricing as you scale.

AI-powered patient education

Meet Quinn, your ClearChoice Virtual Guide

Quinn — ClearChoice Virtual Guide

Natural & conversational

Approachable dialogue that puts patients at ease — no clinical jargon walls.

AI-powered & data-driven

Grounded in FDA data and current medical literature for reliable answers.

Customizable per practice

Tailor Quinn's knowledge and personality to match your practice identity.

Patient-directed learning

Lens guidance, surgery expectations, and unlimited Q&A — all before the visit.

Sample phone call with Quinn

Hear how Quinn guides a patient through lens options

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Frequently Asked Questions

Common questions from surgeons and practice administrators evaluating ClearChoice.

Customization & Control

Can we control which lenses are recommended, or does the algorithm push certain brands?

Yes. Clear Choice is brand-agnostic by design. You have full control over which lens offerings, pricing, and recommendation logic show up in your patients' experience. The platform reflects your practice's clinical preferences, not ours.

Can we set our own pricing for patients to see?

Yes. Pricing displayed to patients is fully customizable by your practice and can be updated as your fee schedule changes.

Can each surgeon within our practice have different lens offerings or pricing?

Yes. The platform is built to support surgeon-level customization, so if your surgeons have different preferences, philosophies, or lens catalogs, each can be configured independently rather than forcing a single practice-wide setup.

Can we turn off or hide lens categories we don't offer?

Yes. You control which lens categories and options are presented, so patients only ever see choices that are actually available at your practice.

Can we update our lens offerings or algorithm over time?

Yes. As your practice adds lenses, changes pricing, or shifts clinical preferences, your configuration can be updated. This isn't a one-time setup you're locked into.

Workflow & Staff Impact

Does this add work for my front desk or patient counselors, or does it replace what they do?

It doesn't replace your team. It elevates them. Instead of spending time on repetitive basic education, your staff and surgeons get to spend that time on the higher-value conversation: helping an already-informed patient make a confident decision.

What if a patient doesn't complete it before their appointment?

Most do. Thanks to the Smart Text Sequence and our Maximum Engagement Strategy, about 85% of patients complete Clear Choice before they ever walk in the door. But even if a patient hasn't finished it beforehand, every patient gets a unique QR code that can be pulled up right in the office on their own phone or on an iPad in the lane.

Patient Experience

Won't older patients struggle with a text-based, AI-driven experience?

The experience is designed to be simple and guided: short videos, a straightforward visual goals survey, and Quinn available for any questions along the way. For patients who prefer not to do it on their own device, staff can walk them through it in person using an in-office iPad.

What if a patient shows up without having engaged with any of the pre-visit content?

The QR code and in-office option during dilation means there's always a fallback, so no patient arrives completely cold.

Can family members or caregivers be part of the pre-visit experience?

Family members can be included easily. Patients can download the lens implant guidance and send it via text or email to a spouse, adult child, or anyone else helping them with the decision.

What our surgeons are saying

Real feedback from surgeons using ClearChoice in cataract evaluations.

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“I appreciate that it gets the conversation started about the different IOL options. That is the most confusing part for the patient, and with ClearChoice I feel like they are better prepared to have a conversation with me about the specifics of which IOL will be best for them.”

Dr K.J.

“I love that ClearChoice makes my cataract evaluations so much more streamlined. My patients arrive well educated about their lens implant options and the costs of each option. I save at least 5 minutes per cataract eval. I avoid unnecessary repetition and can focus my counseling on what matters most to the patient. It has doubled my conversion rate. My patients love it.”

Dr JW.

“Patients already know they have options that are covered by insurance and have out of pocket options to increase their glasses independence before I walk into the room.”

Dr PJP

“ClearChoice is a great tool for helping patients understand IOL options and come into consultations better prepared. It simplifies a typically confusing decision and leads to more productive conversations!”

Dr K.J.

“My experience has been fantastic. I use this as a tool to increase patient education and satisfaction. I can spend more time discussing the merits of lenses patients are interested in. My cataract evaluations are more direct and focused.”

Dr PP

What our staff are saying

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“As an Ophthalmology Practice Administrator, I am always focused on the opportunity to increase patient satisfaction and education, reduce provider chair time and increase Advanced technology/custom IOL conversion rates. ClearChoice Cataract Counselor exceeds our expectations in each of these areas! Easy to adopt, does much of the work for us, significant patient satisfaction results, 5+ minute (per Cataract Evaluation) reduced chair time and, lastly but not least; Dramatic increase in ATIOL conversion. I’ve long thought the market needed an easy to use cataract education platform and am SO pleased with ClearChoice Cataract Counselor. An incredible, easy solution for a large, busy practice such as ours. Highly recommend.”

Jaime, Practice Administrator

“ClearChoice has been a tremendous asset to our cataract evaluation process. Patients arrive with a clearer understanding of their IOL options, which significantly reduces chair time at the surgeon consultation. It streamlines conversations, minimizes repetitive explanations, and allows the visit to focus on individualized decision-making rather than basic education. From a staff perspective, the process is simple, efficient, and easy to implement, making it a seamless addition to our workflow. Overall, it has improved efficiency, patient preparedness, and the overall clinic experience.”

McKenna, Technician Manager

“ClearChoice takes pre-appt communication with patients to a whole new level. It says something about who we are before the patient even steps foot in the door. ClearChoice sets the tone and ensures that patients will have a great first impression — patients know they will receive extra, individualized care from our practice before they even arrive. I love hearing patients say it was fun to get the survey before their appointment! It’s super easy to use and talk to patients about!”

Jennifer, Manager — Patient Service Representatives

What our patients are saying

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“It was the perfect way to learn more in the comfort of my home and at my pace.”

“I loved the ClearChoice because it listed all my cataract surgery options with a side by side comparison with one to three “bullets” for each one.”

“It was easy to understand and I felt I had a better understanding of what is available.”

“Everything was clear and detailed”

“Premier”

“A great educational activity that paved the way for a smooth and intelligent discussion with my eye doc! I believe it will lead to an optimal outcome and a very successful cataract surgery.”

“I was very nervous, but after having all my concerns and questions answered made me feel that I was in good hands. I have already spoke to my friends about my experience with your facility.”

Ready to see ClearChoice?

Book a demo and we'll walk you through the experience live.

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